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Why Wealth Giving Outperforms Cash Giving and How to Get Your Major Donors to Give That Way
If your organization wants major donor growth, the data points to one move above all others: getting donors to give from wealth instead of disposable income. The research isn't close. Nonprofits that receive noncash gifts grow 5 to 6 times faster than those that rely only on cash. Here's why that gap exists, and how to actually get your major donors to close it. The Research Behind Wealth Giving and Major Donor Growth Dr. Russell James, a professor at Texas Tech University, a
Sari McConnell
5 hours ago6 min read


How to Build a Fundraising Strategy Using the New Tax Law
If you work in nonprofit fundraising, you've probably heard about the One Big Beautiful Bill Act (OBBBA) and the changes it made to charitable tax deductions. If your first reaction was confusion, you're not alone. The federal tax code is complicated, and it's even harder to build a fundraising strategy around something you don't fully understand yet.
However, it's worth understanding how your donor's charitable tax deduction now works. Why? It represents one of the best g
sarimcconnell
Sep 226 min read


A Fundraiser's Tribute to Gloria Steinem
Gloria Steinem spending an hour with me and my mom. This photograph represents one of the most thrilling hours of my life. It was June 2020 during Covid and, like many fundraising professionals at the time, I had to toss out our spring plans for a live fundraising event and come up with something else. That’s something else involved Gloria Steinem. But our program wasn’t the most thrilling hour. It was the hour I spent with Gloria one-on-one in pre-production. For once in
sarimcconnell
Sep 32 min read
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