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Specificity Leads to Generosity
Specificity ignites generosity. If you can help your donors visualize your solution, they can envision how they can help.
sarimcconnell
Oct 30, 20231 min read
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Make it Easy to Give
Grow you nonprofit fundraising revenue by making it easy to give.
sarimcconnell
May 25, 20231 min read
6
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Call A Donor, Please
Calling your donor to thank them -- even if it goes to voicemail -- is not a waste of time. It is the best way to let your donor know...
sarimcconnell
Apr 25, 20231 min read
6
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Donor Engagement. Get a Date First.
You can't ask potential donors for support if they don't even know you exist. You also can't expect much if they don't get your mission...
sarimcconnell
Mar 10, 20231 min read
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Matching: Free Money for Nonprofits
Company matching programs set aside roughly $10 billion for employees to allocate to their favorite charities. An estimated $4-7 billion...
sarimcconnell
Jan 27, 20231 min read
6
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Holiday Card Dos and Don'ts
DO: KQED nailed their holiday card this year. Inexpensive, no glitter or foil, just a heartfelt message to me, the donor, for being a...
sarimcconnell
Dec 16, 20221 min read
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The Joy of Giving
Grateful for all my clients today but especially so for Community Chest of Port Washington who organizes a 5-mile Thanksgiving Day Run....
sarimcconnell
Dec 16, 20221 min read
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Earn Your Donor's Trust in a Snap!
Want to earn the trust of donors in a snap? It's honestly the heart of successful fundraising, so your answer should be "Yes!"...
sarimcconnell
Aug 26, 20221 min read
10
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Nonprofit Client Digs Dirt, Strikes Gold
Well-run nonprofits are led by the most resourceful, creative, and optimistic people I've ever encountered in my career. They dream to...
sarimcconnell
May 5, 20222 min read
25
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Optimizing 3 Ingredients of a Major Gift
Donors are willing to give a major gift when they: Understand your work Believe in your mission Trust the leadership and financial...
sarimcconnell
Apr 18, 20222 min read
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sarimcconnell
Apr 11, 20220 min read
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sarimcconnell
Apr 11, 20220 min read
3
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Community-Based Nonprofits have a Fundraising Superpower
If you are a community-based nonprofit, you have a fundraising superpower that you may not realize you have. Relationships are at the...
sarimcconnell
Feb 14, 20222 min read
64
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Why Good Friends Make Good Fundraisers
Think about how often you’ve asked a friend for a restaurant recommendation and then trusted their pick without even looking up a review....
sarimcconnell
Feb 14, 20221 min read
25
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